Adv Engine

Automatic injection of audio spots into the stream according the user profile

Adv Engine

Automatic injection of audio spots into the stream according the user profile

Radio 4.0® Suite has an application module to set up user target clusters of audio advertising. The adv is profiled according to geolocalization criteria or by categories.

In practice, it is possible to create categories to which to associate audio spots by geographical area, gender, age, etc. In this way it is possible to play audio specific for the user profile during the streming listening. This is an exclusive and high value advertising product that the broadcaster can offer to its advertisers without the need to adopt a third-party solution.